Stefano Rosso, a big name in luxury fashion, is talking about making high-end products better with smart changes. As the chairman of Maison Margiela and CEO of Marni, he believes luxury brands need to focus on quality, honesty, and smart technology.
One big idea he supports is blockchain technology. This can help customers know where products come from and prove they’re real. It’s all about making people trust luxury brands more.
Rosso also says that the way we think about luxury is changing. People now care about how products are made and the story behind them, not just the price tag. By using new ideas, luxury brands can stay modern and exciting.
What do you think about using technology in luxury fashion? Share your thoughts in the comments!