The holiday scramble is real, right? Between finding the perfect gift for your picky sister-in-law and sticking to a budget, it’s easy to feel overwhelmed. But this year, I’ve got a secret weapon: Google’s Holiday 100. It’s a curated list of the year’s most-searched-for gifts, based on actual Google Trends data. Think of it as a cheat sheet for what people actually want.
I dug through the trends, filtered out the noise, and picked the standout gifts that are worth your hard-earned money. No fluff, no filler, just the good stuff. And yes, I’ve added my two cents on whether the hype is real. Let’s dive in!
(Note: This post contains affiliate links. If you shop through them, we may earn a small commission at no extra cost to you. Thanks for supporting the blog!)
Gifts for the Cozy Homebody
Google says: Searches for “home comforts” and “cozy gifts” skyrocketed this year. No surprise, who wants to leave the couch when it’s 30°F outside?
1. West Elm® Homescent Collection Diffuser
Why it’s trending: People are turning their homes into sanctuaries, and this sleek diffuser is the ultimate vibe-setter.
My honest take: I’m obsessed with this. The minimalist design fits any decor, and the scents (like Grapefruit + Cedar) are chef’s kiss. It’s pricey, but it feels luxe and lasts forever.
Price: ~$68
Shop it: West Elm
2. Casper Original Pillow
Why it’s trending: Sleep is the new wellness, and Casper’s pillows are Google’s most-searched bedding item.
My honest take: Shockingly good for the price. It’s supportive but squishy, and it actually stays cool. If someone on your list complains about neck pain, this is a no-brainer.
Price: ~$65
Shop it: Target
Gifts for the Jet-Setting Traveler
Google says: “Travel accessories” searches hit an all-time high. Revenge travel is alive and well!
1. Google Pixel Buds Pro 2
Why it’s trending: Noise cancellation + crystal-clear calls = a traveler’s dream.
My honest take: These are my go-to for flights. The battery lasts 10+ hours, and they block out crying babies like magic. Bonus: They pair seamlessly with Android and iPhone.
Price: ~$199
Shop it: Amazon (affiliate link)
2. TUMI Split Travel Kit
Why it’s trending: TUMI = durability. This kit keeps toiletries organized and spill-proof.
My honest take: Worth every penny if you travel often. The compartments are genius, and it looks way more expensive than it is. Perfect for the friend who overpacks skincare.
Price: ~$95
Shop it: Amazon (affiliate link)
Gifts for the Beauty Maven
Google says: “Sephora sets” searches jumped 140%. Everyone wants a glam stocking stuffer!
1. e.l.f. Cosmetics Glow Reviver Melting Lip Balm
Why it’s trending: It’s a $10 lip balm that looks like high-end gloss, and it’s viral on TikTok for a reason.
My honest take: I bought three. It’s hydrating, non-sticky, and gives the perfect “my lips but better” sheen. Stocking stuffer gold.
Price: ~$10
Shop it: e.l.f. Cosmetics
2. ILIA Super Serum Skin Tint SPF 40
Why it’s trending: Skincare + makeup + SPF in one? Yes, please.
My honest take: This is my holy grail. It’s lightweight, buildable, and the SPF 40 is a game-changer. Ideal for the “no-makeup makeup” lover.
Price: ~$48
Shop it: ILIA Beauty
Gifts for the Fitness Fanatic
Google says: “Adizero running shoes” searches surged 285%. Everyone’s lacing up!
1. adidas Adizero Running Shoes
Why it’s trending: Ultralight, super-fast, and worn by pro marathoners.
My honest take: If your gifter logs serious miles, these are a splurge worth making. They feel like running on clouds. For casual joggers? Save your money.
Price: ~$140
Shop it: adidas
2. Pilates Ring
Why it’s trending: Pilates is having a moment, and this ring is the #1 accessory.
My honest take: Surprisingly effective! It adds resistance to leg and core workouts. Great for beginners or anyone wanting to level up home workouts.
Price: ~$25
Shop it: Amazon
My Pro Tips for Gifting Like a Pro
- Shop early: Trending items sell out FAST. I’ve linked multiple retailers above for backup options.
- Think about their life: The “Homebody” gifts? Perfect for your work-from-home bestie. The “Traveler” picks? Ideal for your adventurous aunt.
- Don’t sleep on stocking stuffers: The e.l.f. lip balm and Pilates ring are under $30 but feel thoughtful.
Final Thoughts
Google’s data is cool, but the best gifts come from knowing your people. Use this list as inspiration, then add your personal twist, like a handwritten note or their favorite snack.
What’s the #1 gift on YOUR list this year? Did any of these trends surprise you? Let me know in the comments!
P.S. Want more gift ideas? I’m dropping my full “Gifts Under $50” guide next week. Subscribe to my newsletter so you don’t miss it!
